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Titre : | Binding communication and problematic request: Application in the field of road safety (2019) |
Titre original: | Communication engageante et requête problématique : application au domaine de la sécurité routière |
Auteurs : | Damien Tamisier ; Isabelle Ragot-Court ; Chloé Eyssartier ; Fabien Girandola |
Type de document : | Article |
Dans : | European Review of Applied Psychology (Vol. 69, n° 3, May 2019) |
Article en page(s) : | p. 111-117 |
Note générale : | https://doi.org/10.1016/j.erap.2019.04.001 |
Langues: | Français |
Descripteurs : |
HE Vinci Communication persuasive ; Motocyclettes ; VitesseAutres descripteurs Campagne de prevention |
Résumé : |
Introduction
Most studies using the binding communication paradigm aim at obtaining requests whose nature remains essentially pro-social. Objective The objective of this research is to evaluate the importance of the target of the binding communication strategy (self-centred vs. focused on others) and its greater effectiveness compared to persuasive communication with respect to a counter-attitudinal issue reducing the speed of riders of powered two-wheelers (PTW). Method One hundred and sixteen two-wheeler drivers are randomly placed in four experimental conditions: binding self-centred communication, binding communication focused on others, persuasive communication, and control condition. Results Binding self-centred communication allows for a greater increase in the behavioural intent of a problematic request compared to binding communication focused on others or persuasive communication. Conclusion The research prospects proposed as a conclusion call for a broader reflection on the design and evaluation of prevention campaigns using the paradigm of binding communication. |
Disponible en ligne : | Oui |
En ligne : | https://login.ezproxy.vinci.be/login?url=https://www.sciencedirect.com/science/article/pii/S1162908819300362 |