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Titre : | Visual Cues and Optimal Defaults in Fast-Food Combo Meals Benefit Health-Concerned Consumers?A Randomized Scenario-Based Experiment (2023) |
Auteurs : | Monica Diaz-Beltran ; Barbara Almanza ; Karen Byrd ; Carl Behnke ; Douglas Nelson |
Type de document : | Article |
Dans : | Journal of the academy of nutrition and dietetics (Vol. 123, n°1, January 2023) |
Article en page(s) : | p. 52-64.e1 |
Note générale : | https://doi.org/10.1016/j.jand.2022.06.004 |
Langues: | Anglais |
Descripteurs : |
HE Vinci Aliments de restauration rapide ; Consommation alimentaire ; MenuAutres descripteurs design |
Mots-clés: | Repères visuels ; Valeurs par défaut ; design des menus |
Résumé : | Background The use of low-calorie menu items as optimal defaults and visual cues may nudge consumers to healthier choices at restaurants. However, little is known regarding their effects on emotions and behavioral intentions, particularly among people with different levels of health concern. Objective Evaluate optimal defaults and visual cues? effect on anticipated pleasure and order intention depending upon consumers? health concern level. Design Between-subjects randomized scenario-based experiment. Participants/setting In all, 636 US adults recruited through an online crowdsourcing platform in July 2020. Intervention Participants saw 1 of 6 menu boards in a fast-food drive-through simulation. Half the menu boards included meal photos with (1) menu items to be arranged as a combo by choice (ie, create-your-own combo); (2) traditional combos that included high-calorie default items; or (3) optimal combos that included low-calorie default items. The remaining 3 boards were identical without photos. Main outcome measures Anticipated pleasure, order intention, and health concern were evaluated with 7-point Likert scales. Analysis Statistical tests included multiple regression, Kruskal-Wallis, ?2, and analysis of variance. Education and sex were tested as potential confounders. Results Optimal combos negatively affected anticipated pleasure (P = .003) and order intention (P |
Disponible en ligne : | Oui |
En ligne : | https://login.ezproxy.vinci.be/login?url=https://www.sciencedirect.com/science/article/pii/S2212267222003446 |