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Article

Retailer Marketing Strategies and Customer Purchasing of Sweetened Beverages in Convenience Stores

Megan R. Winkler ; Kathleen Lenk ; Darin J. Erickson ; Melissa N. Laska |

Dans Journal of the academy of nutrition and dietetics (Vol. 122, n°11, November 2022)

Background Marketing strategies for sweetened beverages (SBs) are pervasive across food retail. Yet few studies have examined how these strategies associate with planned and unplanned SB purchasing. Objective This study aimed to examine whether [...]

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