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Article

The chameleon effect, the temporal aspects of mimicry and their impact on service measurement

Wojciech Kulesza ; Dariusz Dolinski ; Mariola Kosim ; Tomasz Grzyb ; Paweł Muniak ; Dariusz Jemielniak |

Dans European Review of Applied Psychology (Vol. 72, n°4, July 2022)

Background In an experiment conducted in a natural setting, we test the link between mimicry, the amount of time during which the mimicry behavior takes place, and its impact on service quality. Methods Cable TV clients (n = 120) were rando[...]

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