| Titre : | Basics of marketing for audiologists (2006) |
| Auteurs : | Robert M. Traynor |
| Type de document : | Article |
| Dans : | Seminars in hearing (Vol. 27, n°1, February 2006) |
| Article en page(s) : | p. 38-47 |
| Langues: | Anglais |
| Descripteurs : |
HE Vinci Audiologues ; Marketing |
| Résumé : | Practice patterns in audiology are changing rapidly. In the past, clinicians typically worked for physicians, hospitals, universities, or other similar establishments. However, as the profession begins a new century, audiologists are shifting to private practice in record numbers. This article describes the fundamental aspects of marketing as they apply to audiology practice. Although not intended to be a detailed presentation, the basic principles of marketing are offered as a primer on this important component of everyday audiology practice management. |
| Disponible en ligne : | Oui |
| En ligne : | https://login.ezproxy.vinci.be/login?url=https://www.thieme-connect.com/products/ejournals/abstract/10.1055/s-2006-932121 |
Exemplaires (1)
| Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|
| Seminars in hearing. Vol. 27, n°1 (February 2006) | Périodique papier | Ixelles | Rez | Consultation sur place uniquement Exclu du prêt |
