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Article

The usefulness of the averaging rule in consumer studies: A partial replication with an eye at neuroeconomics

Telmo Pereira ; Armando Oliveira |

Dans European Review of Applied Psychology (Vol. 71, n° 5, September 2021)

Introduction Information Integration Theory models how different pieces of information are combined by people into unified judgments. Its contribution to decision-making and to consumer studies distinctly relies on a set of empirically establis[...]

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