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Article

Conversion to non-remunerated plasmapheresis donation: Effects of labeling and donation environment

A. Beurel ; Florence Terrade ; Bruno Danic ; J-P Lebaudy |

Dans European Review of Applied Psychology (Vol. 70, n° 5, November 2020)

Introduction Plasmapheresis donors’ recruitment strategies should focus on asking whole-blood donors (WBDs) to convert to plasmapheresis. Objective This study measured the effect of labeling on the conversion of WBDs to plasmapheresis donat[...]

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